CPC and CPM Calculator

CPM and CPC calculator is a tools for people who trade online. CPC and CPM are the two most common models of billing for internet advising. We have already created the CPM calculator, so you understand it before start working on CPM and CPC together.

The common model is often not as straightforward as the one you see here. Marketers often compete over ad placement in a real-time bidding auction. Special algorithms take multiple factors (the CPC bid of each advertisement, its performance so far, and what they know about the user) into account and try to predict actual revenue for every impression.

CPM stands for Cost Per Minute and CTR stands for Click-Through Rate.


Formula of CPC and CPM Calculator

CTR = 0.01 * number of clicks/number of impressions

And it is divided by 100 because it is expressed as a percentage.

It is always a dilemma whether you should pick CPM or CPC. Cost Per Click (CPC) is more closely tied to the value that traffic brings. Working with CPM has its merits, too - it's more predictable for the publisher. It is possible that your visits don't interest you much at all - you may treat display advertising as a way to increase brand awareness.

CPC stands for cost per click, so the formula for it is

CPC = total cost / number of clicks

The CPC formula can also be derived from

CPC = [CPM / 1000] / [CTR / 100] = 0.1 * CPM / CTR.


If you want to find out the added economic value, you can use our Economic Value Added Calculator.

How to use the CPC And CPM Calculator?

The steps to use the CPC and CPM calculator are as follows:

Step 1: Enter the value of impressions in the first required input.

Step 2: Enter the value of clicks in the second required input.

Step 3: Enter the value of the total cost in the third required input.

Step 4: The calculator will automatically display an answer on the screen.

Calculator use

By using our CPC and CPM calculator you can find your CPC and CPM by inserting your value in the required input field and you will see your result in the output field.