CPM Calculator

If you're a digital marketer and work at various advertising platforms, you may be familiar with the word CPM; using our free and online CPM calculator, you can easily measure volume in advertising. In marketing CPC, CPM and CPA are very useful criteria to calculate growth, we have CPC and CPM calculators together.

What is CPM?

CPM also known as cost per thousand or cost per mile, is a marketing phrase that indicates the advertiser's expenses he pays in getting a thousand impressions on his website. Whereas, The number of ad views an advertiser receives from the user's end is known as impressions.

What is a good CPM?

A good CPM is the least amount an advertiser pay to get a thousand impressions. For instance, the average marketing CPM is $1.39. So if you're running it for more than $1.39, you're spending a bit more, but if you're paying less than $1.39, then it's pretty good. However, you can consider a good CPM up to $4 depending on your advertising niche and competition.


Formula of CPM Calculator

If you want to calculate the cost per thousand impressions, you can use the formula listed below or quickly find the CPM rate by using our calculator.

CPM = 1000 x Cost / Impressions


To calculate earnings per share, you can use our Earning Per Share Calculator.


For a more precise understanding, let's have some examples below;

Suppose an advertiser spent $100 on his campaign and receive 12471 impressions on his ad, then determine the CPM rate he got on spending his entire budget.

Given data

Cost/Budget = $100
Impressions = 12471

To Find

CPM = ?


To solve the above problem, we will use the formula of CPM narrated below:

CPM = 1000 x Cost / Impressions

Putting values in the above equation

CPM = 1000 x 100 / 12471
CPM = $8.02

So an advertiser will pay $8.02 on getting a thousand impressions.

How to use CPM Calculator?

The steps to use the CPM calculator are as follows:

Step 1: Enter the value of the total cost in the first required input.

Step 2: Enter the value of impressions in the second required input.

Step 3: The calculator will automatically display an answer on the screen.

Calculator use

To instantly get a cost per thousand impressions, you can use this CPM calculator. After putting the required values, the most prescribed solution will be shown on the screen.